LUKE WILLIAMS

DESIGNER & CREATIVE DIRECTOR

LUKE@BONE.NYC

WORK

TRIBECA
FILM FESTIVAL
OOH
CAMPAIGN

A colorful campaign for Tribeca Film Festival that channeled the film industry's tradition of assembling dynamic plotlines for audiences, adding an energetic layering technique to introduce new festival content categories.

DESIGNED AT

TRIBECA FILM

CREATIVE TEAM

JAIME FALLON
LUKE WILLIAMS
EDUARDO PALMA
JUAN MIGUEL MARIN
AVNI JAIN

AWARDED BY

TYPE DIRECTORS CLUB
COMMUNICATION ARTS
HOW DESIGN
CORE 77
SOCIETY OF
TYPOGRAPHIC ARTS

THE BRIEF

Inspire attendance to Tribeca Film Festival by developing a marketing campaign that is exciting and memorable, directly references the film industry, and succeeds in announcing multiple new festival programming media categories.

The campaign premise, "Tribeca Forward" leverages the film industry's protocol of draft-denoting colored scripts to represent a dynamic festival experience, compose copywriting to read like screenplay director notes to promote 'taking action', and embrace the physical act of tearing paper to create drama, and an always-changing visual behavior.

TURNSTILE
FILM CREDITS +
PROMO PACKAGE

Compositional treatments and image retouching for Turnstile's promo materials, billboards, tour announcement, and the credits for their feature-length film, in correspondence with the release of the band's latest record, "Never Enough".

DESIGNED AT
BONE DESIGN

CREATIVE TEAM

BRENDAN YATES
PAT MCRORY
ANTHONY MIRALLES
IAN HURDLE

AKAMAI
VISUAL BRAND
REFRESH

A refreshed visual brand identity designed for an industry giant in cloud-computing. The world's secure data flows on Akamai.

DESIGNED AT

GODFREY DADICH
PARTNERS

CREATIVE TEAM

ALLIE FISHER
RACHEL GOGEL
LUKE WILLIAMS
NAT ESTRADA
CHAD DEMOSS
SYDNEY GILLES

Akamai_Linked-In_Mobile-Mockup_WEB-compress

SEIKO
WATCHES
FILM TITLES
& MARKETING

Titles and on-screen typographic behavior, designed for a short film presented by SEIKO, capturing the culture of Japan and the value of living through the lens of time.

DESIGNED AT

GODFREY DADICH
PARTNERS

CREATIVE TEAM

PAULA CHOWLES
LUKE WILLIAMS
SYDNEY GILLES
MELODY FITZGERALD
ANTHONY ZAZZI
CAITY KEYES

DROPBOX
SPATIAL DESIGN
GUIDELINES

Expanding the guidelines of a digital brand built from pixels and hex codes, to define a physical convergence of performance velvet, cork flooring, and lattice ceilings.

DESIGNED AT

BONE DESIGN

CREATIVE TEAM

LUKE WILLIAMS
JESSICA WILLIAMS

THE BRIEF

With a range of industry events on the horizon, Dropbox returned to Bone to produce dimentional event design guidelines to ensure continuity of their brand presentation across an assortment of activation sizes.

Structure, material, furniture, lighting, and textiles intersect to showcase the cross-medium potential of a prominent digital brand to be experienced in an immersive, physical setting.

SURFACE
MAGAZINE
NEWSLETTER
DESIGN

Extending the editorial reach of Surface Magazine by designing their team a digital newsletter template to deploy daily design inspiration to subscribers.

DESIGNED AT
BONE DESIGN

ZOCDOC
MARKETING
ART
DIRECTION

A positively-colorful email campaign—covering account set-up, metric tracking, and helpful tips for attracting new patients—whimsically illustrated to educate and boost small business owners in the medical marketplace.

PROJECT TEAM

LUKE WILLIAMS
JING WEI
STEPHANIE SHIH

ZOCDOC TEAM

GREG HATHAWAY
BRANDON ECKROTH

Zocdoc gives customers access to the best medical care in town; literally, right in town. That's why we created a clever direct mail campaign that celebrates the immediacy of local medical access in the moments you need it.

The idea of the campaign? Doctors so close, they're in your mailbox.

PROJECT TEAM

LUKE WILLIAMS
ALEC DOHERTY
KYLE KELLY-YAHNER

ZOCDOC TEAM

GREG HATHAWAY
BRANDON ECKROTH

DEMOCRATIC
NATIONAL
CONVENTION
FILM TITLES

Titles, credits, and storyboarding designed for a short film produced in under two weeks for the DNC, about a topic we can all agree on—Freedom.

DESIGNED AT

GODFREY DADICH
PARTNERS

CREATIVE TEAM

SCOTT DADICH
PLATON
LUKE WILLIAMS
SYDNEY GILLES
CAITY KEYES
ANTHONY ZAZZI

PAPERLESS
POST
BRAND
CREATIVE
DIRECTION

I joined Paperless Post to establish the first in-house brand department, recruiting and rallying talented designers, copywriters, stylists, and photo editors around a common vision. Year over year, my team would routinely produce novel marketing creative, stimulating the brand's audience engagement, design partnerships, and click-through performance.

The objective of the creative team was always simple: remind our audience of the joy of hosting loved ones in person—and have contageous fun doing it.

ROLE:
BRAND CREATIVE DIRECTOR
Q1 2015–Q4 2017

ALFRED
VISUAL BRAND
REFRESH

Reimagining a task-completing service to become a brand with a mission, enriching and accelerating the lives of the goal-oriented by removing the minutiae of everyday life.

ROLE:
DESIGN DIRECTOR
Q1 2020–Q1 2022

THE BRIEF

Alfred started as an errand-running service with the simple promise of giving customers their time back, so they might spend it on higher-value personal priorities.

This concept was embraced as a foundation principle in the corporate rebrand. The identity of Alfred was honed to embrace individual growth as a result of savvy technological aide, and the positive effects this has at a larger scale as entire communities transform into one most-dynamic society.