We help growing brands
grow.
We build design systems
for growing brands.
We help
growing brands
grow.
Our Services
Our Services
Our Services
Art Direction
Brand Identity
Brand Voice + Writing
Advertising
Art Direction
Brand Identity
Brand Voice + Writing
Advertising
Art Direction
Brand Identity
Brand Voice + Writing
Advertising
Concept Development
Naming
Physical Environments
Exhibitions
Concept Development
Naming
Physical Environments
Exhibitions
Concept Development
Naming
Physical Environments
Exhibitions
Print + Editorial
Research + Strategy
UI Design
Video Direction
Print + Editorial
Research + Strategy
UI Design
Video Direction
Print + Editorial
Research + Strategy
UI Design
Video Direction
Kerry Hoffman, ClassPass
Kerry Hoffman, ClassPass
Kerry Hoffman, ClassPass
Our Happy Clients
Our Happy Clients
Our Happy Clients
Google
Dropbox
Stripe
Small Data Industries
Google
Dropbox
Stripe
Small Data Industries
Google
Dropbox
Stripe
Small Data Industries
ClassPass
Tribeca Film Festival
Kenneth Cole
Studio Table
ClassPass
Tribeca Film Festival
Kenneth Cole
Studio Table
ClassPass
Tribeca Film Festival
Kenneth Cole
Studio Table
Surface Magazine
Zocdoc
Armani Exchange
Heather Day
Surface Magazine
NY Theater Workshop
Armani Exchange
Heather Day
Surface Magazine
Zocdoc
Armani Exchange
Heather Day
Awards & Recognition
Awards & Recognition
Type Directors Club • Certificate of Typographic Excellence
Type Directors Club • Certificate of Typographic Excellence
Type Directors Club • Certificate of Typographic Excellence
Tribeca Forward • Campaign
Sommerfugl • Poster
Tribeca Forward • Campaign
Sommerfugl • Poster
Tribeca Forward • Campaign
Sommerfugl • Poster
View Project
View Project
View Project
View Project
Communication Arts • Typography Award of Excellence
Communication Arts • Typography Award of Excellence
Communication Arts • Typography Award of Excellence
Tribeca Forward • Campaign
Sommerfugl • Poster
Connected by Pattern, Paperless Post
MoMA Party in the Garden • Invitation
Breaks & Bikes • Poster
Leo Burnett, Star Reacher Awards
Territories • Poster
And Sometimes Y • Lettering
Hallmark Letters • Campaign
Tribeca Forward • Campaign
Sommerfugl • Poster
Connected by Pattern, Paperless Post
MoMA Party in the Garden • Invitation
Breaks & Bikes • Poster
Leo Burnett, Star Reacher Awards
Territories • Poster
And Sometimes Y • Lettering
Hallmark Letters • Campaign
Tribeca Forward • Campaign
Sommerfugl • Poster
Connected by Pattern, Paperless Post
MoMA Party in the Garden • Invitation
Breaks & Bikes • Poster
Leo Burnett, Star Reacher Awards
Territories • Poster
And Sometimes Y • Lettering
Hallmark Letters • Campaign
HOW Magazine • International Design Awards
HOW Magazine • International Design Awards
Tribeca Forward • Campaign
Bloom Room, Paperless Post • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Connected by Pattern, Paperless Post
Tribeca Forward • Campaign
Bloom Room, Paperless Post • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Connected by Pattern, Paperless Post
HOW Magazine • In-House Awards
HOW Magazine • In-House Awards
Working Not Working Magazine • Feature Article
Working Not Working Magazine • Feature Article
Meet the Freelance Team Pushing
Tribeca Film Festival Forward
Meet the Freelance Team Pushing
Tribeca Film Festival Forward
Society of Typographic Arts • Archive 100 Award
Society of Typographic Arts • Archive 100 Award
Tribeca Forward • Judge's Choice Award
Fresh Produced • Poster Lettering
Tribeca Forward • Judge's Choice Award
Fresh Produced • Poster Lettering
PRINT Magazine • Regional Design Awards, NYC
PRINT Magazine • Regional Design Awards, NYC
Paperless Post Holiday Catalog • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Bloom Room, Paperless Post • Creative Direction
Shadowplay, Paperless Post • Creative Direction
Paperless Post Holiday Catalog • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Bloom Room, Paperless Post • Creative Direction
Shadowplay, Paperless Post • Creative Direction
PRINT Magazine • Typography Awards
PRINT Magazine • Typography Awards
Paper a la Russe, Paperless Post • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Core 77 • Design Awards
Core 77 • Design Awards
Tribeca Forward • Visual Communication
Tribeca Forward • Visual Communication
Latin American Design Awards
Latin American Design Awards
Tribeca Forward • Best in Category, Branding
Tribeca Forward • Gold, Branding
Tribeca Forward • Best in Category, Branding
Tribeca Forward • Gold, Branding
Our Founder
Our Founder
Our Founder
Luke Williams opened Bone Design in 2017 on the principle that new and growing brands deserve flexible design systems that begin with structured foundations.
Previously the Brand Creative Director at Paperless Post, Luke and his team pioneered new principles for design, art direction, and brand marketing for the online invitation startup.
As senior designer at the Museum of Modern Art, Luke elevated the Museum's standards for design, advertising, and exhibition identity.
Luke Williams opened Bone Design in 2017 on the principle that new and growing brands deserve flexible design systems that begin with structured foundations.
Previously the Brand Creative Director at Paperless Post, Luke and his team pioneered new principles for design, art direction, and brand marketing for the online invitation startup.
As senior designer at the Museum of Modern Art, Luke elevated the Museum's standards for design, advertising, and exhibition identity.
Luke Williams opened Bone Design in 2017 on the principle that new and growing brands deserve flexible design systems that begin with structured foundations.
Previously the Brand Creative Director at Paperless Post, Luke and his team pioneered new principles for design, art direction, and brand marketing for the online invitation startup.
As senior designer at the Museum of Modern Art, Luke elevated the Museum's standards for design, advertising, and exhibition identity.