We build design systems 
that growing brands can use.

Our Services

Art Direction
Brand Identity
Brand Voice + Writing
Advertising

Concept Development
Naming
Physical Environments
Exhibitions

Print + Editorial
Research + Strategy
UI Design
Video Direction

Bone took our simple idea and turned it into a truly beautiful space. Beyond their vision for design, they fully-executed every logistical piece of production, which exceeded our hopes and dreams for the project.

Kerry Hoffman, ClassPass

Our Happy Clients

Google
Dropbox
Stripe
Small Data Industries

ClassPass
Tribeca Film Festival
Kenneth Cole
Studio Table

Surface Magazine
NY Theater Workshop
Armani Exchange
Heather Day

Awards & Recognition

Type Directors Club • Certificate of Typographic Excellence

Tribeca Forward • Campaign
Sommerfugl • Poster

View Project
View Project

Communication Arts • Typography Award of Excellence

Tribeca Forward • Campaign
Sommerfugl • Poster
Connected by Pattern, Paperless Post
MoMA Party in the Garden • Invitation
Breaks & Bikes • Poster
Leo Burnett, Star Reacher Awards
Territories • Poster
And Sometimes Y • Lettering
Hallmark Letters • Campaign

HOW Magazine • International Design Awards

Tribeca Forward • Campaign
Bloom Room, Paperless Post
• Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Connected by Pattern, Paperless Post

Working Not Working Magazine • Feature Article

Meet the Freelance Team Pushing
Tribeca Film Festival Forward

Society of Typographic Arts • Archive 100 Award

Tribeca Forward • Judge's Choice Award
Fresh Produced • Poster Lettering

PRINT Magazine • Regional Design Awards, NYC

Paperless Post Holiday Catalog • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Bloom Room, Paperless Post • Creative Direction
Shadowplay, Paperless Post • Creative Direction

PRINT Magazine • Typography Awards

Paper a la Russe, Paperless Post • Creative Direction

Core 77 • Design Awards

Tribeca Forward • Visual Communication

Latin American Design Awards

Tribeca Forward • Best in Category, Branding
Tribeca Forward • Gold, Branding

Before
the
Studio

Paperless Post
Creative Direction
2015–2017

Role Context
Paperless Post hired Luke as Brand Creative Director to build and lead a design team that would reimagine Paperless Post as a lifestyle brand through considered visual design and photo direction.

Responsibilities
Team Growth
Creative Strategy
Visual Identity
Partner Activations
Art Direction
Campaign Design

Designer Credits
Ivy Liu 

Colleen Griffiths
Laura Berglund
Dan Sky
Adriana Gonzalez
Trevor Rogers
Noemie Le Coz

Museum of Modern Art
Senior Design
2012–2015

Role Context
As senior designer, Luke contributed to the elevation of MoMA's renowned standards for design, marketing, and exhibition identity over a three-year period.

Responsibilities
Exhibition Identity
Marketing
Printed Matter
Retail Concepts
On-Site Install

Design Directors
Ingrid Chou
Mike Abbink
Greg Hathaway
Julia Hoffman