We build design systems 
for growing brands.

We build design systems 
for growing brands.

We build design systems 
for growing brands.

Our Services

Our Services

Our Services

Art Direction
Brand Identity
Brand Voice + Writing
Advertising

Art Direction
Brand Identity
Brand Voice + Writing
Advertising

Art Direction
Brand Identity
Brand Voice + Writing
Advertising

Concept Development
Naming
Physical Environments
Exhibitions

Concept Development
Naming
Physical Environments
Exhibitions

Concept Development
Naming
Physical Environments
Exhibitions

Print + Editorial
Research + Strategy
UI Design
Video Direction

Print + Editorial
Research + Strategy
UI Design
Video Direction

Print + Editorial
Research + Strategy
UI Design
Video Direction

Bone took our simple idea and turned it into a truly beautiful space. Beyond their vision for design, they fully-executed every logistical piece of production, which exceeded our hopes and dreams for the project.

Bone took our simple idea and turned it into a truly beautiful space. Beyond their vision for design, they fully-executed every logistical piece of production, which exceeded our hopes and dreams for the project.

Bone took our simple idea and turned it into a truly beautiful space. Beyond their vision for design, they fully-executed every logistical piece of production, which exceeded our hopes and dreams for the project.

Kerry Hoffman, ClassPass

Kerry Hoffman, ClassPass

Kerry Hoffman, ClassPass

Our Happy Clients

Our Happy Clients

Our Happy Clients

Google
Dropbox
Stripe
Small Data Industries

Google
Dropbox
Stripe
Small Data Industries

Google
Dropbox
Stripe
Small Data Industries

ClassPass
Tribeca Film Festival
Kenneth Cole
Studio Table

ClassPass
Tribeca Film Festival
Kenneth Cole
Studio Table

ClassPass
Tribeca Film Festival
Kenneth Cole
Studio Table

Surface Magazine
NY Theater Workshop
Armani Exchange
Heather Day

Surface Magazine
NY Theater Workshop
Armani Exchange
Heather Day

Surface Magazine
NY Theater Workshop
Armani Exchange
Heather Day

Awards & Recognition

Awards & Recognition

Type Directors Club • Certificate of Typographic Excellence

Type Directors Club • Certificate of Typographic Excellence

Type Directors Club • Certificate of Typographic Excellence

Tribeca Forward • Campaign
Sommerfugl • Poster

Tribeca Forward • Campaign
Sommerfugl • Poster

Tribeca Forward • Campaign
Sommerfugl • Poster



View Project
View Project

View Project
View Project

Communication Arts • Typography Award of Excellence

Communication Arts • Typography Award of Excellence

Communication Arts • Typography Award of Excellence

Tribeca Forward • Campaign
Sommerfugl • Poster
Connected by Pattern, Paperless Post
MoMA Party in the Garden • Invitation
Breaks & Bikes • Poster
Leo Burnett, Star Reacher Awards
Territories • Poster
And Sometimes Y • Lettering
Hallmark Letters • Campaign

Tribeca Forward • Campaign
Sommerfugl • Poster
Connected by Pattern, Paperless Post
MoMA Party in the Garden • Invitation
Breaks & Bikes • Poster
Leo Burnett, Star Reacher Awards
Territories • Poster
And Sometimes Y • Lettering
Hallmark Letters • Campaign

Tribeca Forward • Campaign
Sommerfugl • Poster
Connected by Pattern, Paperless Post
MoMA Party in the Garden • Invitation
Breaks & Bikes • Poster
Leo Burnett, Star Reacher Awards
Territories • Poster
And Sometimes Y • Lettering
Hallmark Letters • Campaign

HOW Magazine • International Design Awards

HOW Magazine • International Design Awards

Tribeca Forward • Campaign
Bloom Room, Paperless Post
• Creative Direction

Paper a la Russe, Paperless Post • Creative Direction
Connected by Pattern, Paperless Post

Tribeca Forward • Campaign
Bloom Room, Paperless Post
• Creative Direction

Paper a la Russe, Paperless Post • Creative Direction
Connected by Pattern, Paperless Post

Working Not Working Magazine • Feature Article

Working Not Working Magazine • Feature Article

Meet the Freelance Team Pushing
Tribeca Film Festival Forward

Meet the Freelance Team Pushing
Tribeca Film Festival Forward

Society of Typographic Arts • Archive 100 Award

Society of Typographic Arts • Archive 100 Award

Tribeca Forward • Judge's Choice Award
Fresh Produced • Poster Lettering

Tribeca Forward • Judge's Choice Award
Fresh Produced • Poster Lettering

PRINT Magazine • Regional Design Awards, NYC

PRINT Magazine • Regional Design Awards, NYC

Paperless Post Holiday Catalog • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Bloom Room, Paperless Post • Creative Direction
Shadowplay, Paperless Post • Creative Direction

Paperless Post Holiday Catalog • Creative Direction
Paper a la Russe, Paperless Post • Creative Direction
Bloom Room, Paperless Post • Creative Direction
Shadowplay, Paperless Post • Creative Direction

PRINT Magazine • Typography Awards

PRINT Magazine • Typography Awards

Paper a la Russe, Paperless Post • Creative Direction

Paper a la Russe, Paperless Post • Creative Direction

Core 77 • Design Awards

Core 77 • Design Awards

Tribeca Forward • Visual Communication

Tribeca Forward • Visual Communication

Latin American Design Awards

Latin American Design Awards

Tribeca Forward • Best in Category, Branding
Tribeca Forward • Gold, Branding

Tribeca Forward • Best in Category, Branding
Tribeca Forward • Gold, Branding

Our Founder

Our Founder

Our Founder

Luke Williams opened Bone Design in 2017 on the principle that new and growing brands deserve flexible design systems that begin with structured foundations.

Previously the Brand Creative Director at Paperless Post, Luke and his team pioneered new principles for design, art direction, and brand marketing for the online invitation startup.

As senior designer at the Museum of Modern Art, Luke elevated the Museum's standards for design, advertising, and exhibition identity.

Luke Williams opened Bone Design in 2017 on the principle that new and growing brands deserve flexible design systems that begin with structured foundations.

Previously the Brand Creative Director at Paperless Post, Luke and his team pioneered new principles for design, art direction, and brand marketing for the online invitation startup.

As senior designer at the Museum of Modern Art, Luke elevated the Museum's standards for design, advertising, and exhibition identity.

Luke Williams opened Bone Design in 2017 on the principle that new and growing brands deserve flexible design systems that begin with structured foundations.

Previously the Brand Creative Director at Paperless Post, Luke and his team pioneered new principles for design, art direction, and brand marketing for the online invitation startup.

As senior designer at the Museum of Modern Art, Luke elevated the Museum's standards for design, advertising, and exhibition identity.

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