The Future
of Hospitality
Alfred turns residential properties into communities, and residents into neighbors.
When you move into an Alfred building, you're making an investment in the potential of your individual lifestyle, as well as the overall quality of your community.
Where Alfred goes, individual and communal growth follows.
We brought this truth to life with a bold, simple, and ownable identity that invests in the exponential power Alfred has to improve every part of their residents' lives.
Alfred's visual identity represents endless possibilities and limitless growth.
The small red circle in the Alfred wordmark is referred to as the "Power".
It's function is an exponent, meant to represent the multiplicative qualities of the brand's services, event programming, and dynamic community.
Where appropriate, the Power moves through platforms and brand collateral to showcase the promise of multi-dimensional change.
The Power of Alfred begins with the individual and subsequently extends to a much larger community of Alfred residents living life to their greatest potential.
Want to
start a project?
Contact
info@bone.nyc
