CV
Luke’s background in brand design spans 15 years, developing advertising campaigns for fortune 500 brands, designing program identities and wayfinding systems for institutional and cultural centers including MoMA, and crafting brand design systems for an array of category leaders in technology and lifestyle marketplaces including Dropbox, Paperless Post, and Tribeca Film Festival.
As a former professor of brand design at Parsons the New School in NYC, opportunities to merge critical thinking with dynamic brand storytelling and expressive design motivate Luke to discover the potential of every creative brief.
BUSINESS EXPERIENCE
Bone Design, LLC
Founder
2017–2024
TEACHING EXPERIENCE
Parsons
The New School
Adj. Professor,
Type and Branding
2016–2019
EDUCATION
Maryland Institute
College of Art
BFA, Graphic Design
2009
WORK EXPERIENCE
Godfrey Dadich Partners
Senior Designer
Feb 2024–Now
Bone Design
Principal Designer
Oct 2017–Feb 2024
Alfred
Design Director
Apr 2020–Feb 2022
Paperless Post
Brand Creative Director
Jan 2015–Oct 2017
Museum of Modern Art
Senior Designer
Aug 2012–Dec 2014
Google Creative Lab
Designer
Feb–May 2013
Leo Burnett
Designer
Jun 2009–Aug 2012
Under Armour
Designer
Apr 2008–Jun 2009
Pentagram
Intern to Abbott Miller
May 2007–Mar 2008
"The vibrancy of our brand was brought to life in new ways through Luke's expertise within the physical realm. The brand's expression pulled to the front through texture, color, and space.
Luke took our existing guidelines, pushed on the boundaries of the system and re-invented fresh and engaging ways for our brand to show up in the world."
Elizabeth Gilmore
Director, Brand at Dropbox
"Luke is far too talented to be as kind as he is. His ability to single-handedly bring ideas from vague strategy through to print-ready collateral makes him an ideal design partner.
His unwavering positivity, collected manner under pressure, compassion for junior teammates, and ability to inspire those around him makes him a great leader and even better person."
Morgan Mayer
Director, Creative at Alfred
"Luke transformed our space into a one-room exhibition for our brand's first experiential activation in LA, executing impeccably and flawlessly at a moment's notice.
His range of expertise across identity and exhibition design in commercial environments is what makes him a go-to partner for brand design strategies and physical experiences."
Eva Kozanecka
Program Lead, A+MI at Google
This page lacks personality—mine.
Let's get coffee.
luke@bone.nyc
