DESIGN
FOR
GROWING
BRANDS

We partner with brands to realize creative opportunities at scale. 

Capabilities 

DESIGN

Visual Identity
Styleguides
Concept Development
Art Direction
Environments

Research + Strategy
Naming
Voice + Copywriting

PRODUCTION

Print Production
Trade Show Booths
Exhibition Planning
Project Budgeting
Design/Build Coordination
Retail Signage

Clients 

TECH

Google
Dropbox
Stripe
Forme Financial
Small Data Industries

Brikr
Slips Studios

RETAIL

Armani Exchange
Kenneth Cole

LIFESTYLE

ClassPass
Alfred
Paperless Post
Maven Clinic
Zocdoc
Hendley & Co
Forme Financial
Cement
Trailborn

ART + CULTURE

Tribeca Film Festival
Studio Table
Surface Magazine
Turnstile
Heather Day
Julia Fox

Luke Williams

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Luke is a creative director and design educator in New York.

He founded Bone Design in 2017 to collaborate more intimately with his clients and their internal teams.

Previously the Brand Creative Director at Paperless Post, Luke guided new approaches to design and brand marketing for the online invitation startup.

As senior designer at the Museum of Modern Art, Luke contributed to elevating the Museum's standards for design, advertising, and exhibition identity.

Luke studied graphic design at MICA and teaches branding and typography courses at Parsons The New School.

Want to
start a project?
Contact
info@bone.nyc

BONE-2022-SITE-THUMBS16