luke
Luke Williams is a graphic designer in New York, and
former Creative Director of Zocdoc and Paperless Post.
EMAIL LUKE AT LUKE@LUKELUKELUKE.COM
ZOCDOC
BRAND REFRESH
To envision the Zocdoc brand in a dynamic present is to give new roles to old assets, introduce photo for editorial range, reduce the dependency on templates, and adjust the verbal brand guidelines to engage a wider demographic set.
CREATIVE TEAM
LUKE WILLIAMS
BRANDON ECKROTH
ABBY CIUCIAS
MEL SUCHOWOLEC
CAIT OPPERMANN
TRIBECA
FILM FESTIVAL
A colorful campaign that channeled the industry's tradition of color-coding screenplay drafts, adding an energetic layering technique to introduce new festival content categories.
CREATIVE TEAM
JAIME FALLON
LUKE WILLIAMS
EDUARDO PALMA
JUAN MIGUEL MARIN
AVNI JAIN
AWARDED BY
TYPE DIRECTORS CLUB
COMM ARTS
HOW DESIGN
CORE 77
SOCIETY OF
TYPOGRAPHIC ARTS
AKAMAI
BRAND REFRESH
A refreshed visual identity for the cloud-computing industry giant. The world's secure data flows on Akamai.
DESIGNED AT
GODFREY DADICH
PARTNERS
CREATIVE TEAM
SCOTT DADICH
ALLIE FISHER
RACHEL GOGEL
LUKE WILLIAMS
NAT ESTRADA
SYDNEY GILLES
TURNSTILE
NEVER ENOUGH
Layout, packaging, retouching, and promo for Turnstile's "Never Enough" film and album cycle.
CREATIVE TEAM
BRENDAN YATES
PAT MCRORY
LUKE WILLIAMS
ANTHONY MIRALLES
IAN HURDLE
GOLD THEORY ARTISTS
ALFRED
BRAND DESIGN
Reimagining a task service platform into a brand with a mission, accelerating the daily lives of customers by removing the minutiae of everyday.
DESIGNED AT
ALFRED
CREATIVE TEAM
LUKE WILLIAMS
MORGAN MAYER
JOYCE SHA
EMMA KANELL
SEIKO
THE GIFT OF TIME
Titles and interstitial treatment for a short film by SEIKO, exploring the Japanese concept of Ma.
DESIGNED AT
GODFREY DADICH
PARTNERS
CREATIVE TEAM
PAULA CHOWLES
LUKE WILLIAMS
SYDNEY GILLES
MELODY FITZGERALD
ANTHONY ZAZZI
CAITY KEYES
TITLE DESIGN
Various titles for short films, music videos, and network or festival featurettes.
CEMENT
BRAND DESIGN
A modular identity designed for CBD products to balance softspoken and steadfast tones, representing the addition of willpower through the subtraction of hesitation.
CREATIVE TEAM
LUKE WILLIAMS
ALEX ROULETTE
DROPBOX
EVENT GUIDELINES
Defining the physical B2B environment design guidelines of a brand more commonly associated with digital environments.
CREATIVE TEAM
LUKE WILLIAMS
JESSICA WILLIAMS
LIZ GILMORE
BIJAN RAFIE-TARI
KELLY GALEANO ARCE
CASA COLINA
IDENTITY DESIGN
Identity, signage, and material kit for Casa Colina, the in-hotel restaurant of Trailborn Rocky Mountains.
CREATIVE TEAM
LUKE WILLIAMS
NORAH STONE
VICKY FLORIO
DNC 2024
AMERICAN FAMILY
Typographic treatment designed for a short film directed by Platon and Scott Dadich, produced for the Democratic National Convention about a topic we can all agree on. Freedom.
CREATIVE TEAM
SCOTT DADICH
PLATON
LUKE WILLIAMS
SYDNEY GILLES
ANTHONY ZAZZI
CAITY KEYES
PAPERLESS POST
CREATIVE DIRECTION
As the first generation Brand Creative Director, I developed a team to invent new methods for photographic merchandising that accelerated sales while crafting imaginative visual stories from the pov of the aspiring host, developing the brand's allure.
CREATIVE TEAM
LUKE WILLIAMS
IVY LIU
STEPHANIE SHIH
LAURA BERGLUND
COLLEEN KOLLI
DAN SKY
Available for new projects.
luke@lukelukeluke.com
MUSEUM OF
MODERN ART
As Senior Designer at MoMA, I designed identities for exhibitions, title walls, in-gallery text display, and marketing campaigns to promote the exhibits and other workshops or special events.
BRAND
ENVIRONMENTS
A few samples of physical brand environments I've designed and produced for various clients.
DROPBOX
AT SUNDANCE FILM FESTIVAL
DROPBOX
AT DREAMFORCE
GOOGLE A+MI
AT LA ART BOOK FAIR
CLASSPASS
AT MINDBODY BOLD
UBS ARENA WALLSCAPES
DESIGNED FOR GOODRICH NYC
CLASSPASS
AT MINDBODY BOLD
Available for new projects.
luke@lukelukeluke.com
