Looking through
the Lens of the Host
The digital event invitation wasn't a beautiful medium until Paperless Post decided it deserved to be.
In 2015, Luke Williams joined the company as Brand Creative Director to take that vision a step forward—into the imaginations of hosts-to-be across the globe.
It can be overwhelming to plan an event. Most people will only host a few critical events in their life, and they tend to be occasions that come with a lot of pressure; weddings, birthday parties, holiday gatherings, and graduation celebrations.
To evolve a brand that already made beautiful invitations, the logical next step was to discover a way to assist the customer in visualizing their perfect event that hasn't happened yet.
How will invitees feel when they receive your stunning invitation? What experience will your guests will have when they arrive to your perfect celebration? Using photography, set styling, and imaginative art direction techniques, we found the best creative strategy would be to show, not tell.
From Card
to Table
High-Touch
Wedding Paper
Scenes of a
Holiday Season
Project Credits
Paperless Post In-House Creative
Luke Williams, Stephanie Wai, Ivy Liu, Laura Berglund, Dan Sky, Colleen Griffiths, Adriana Gonzalez, Stephanie Shih
Wedding Paper Art Direction
Noemie Le Coz
Stylists
Randi Brookman Harris, Alex Brannian
Photography
Ted + Chelsea, Scottie Cameron, Graham Pollack, Dan Sky
Photo Retouching
Dan Sky
Want to
start a project?
Contact
info@bone.nyc
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