Tribeca Film Festival,
Draft by Draft
How do you market a film festival whose origin and commitment is rooted in film, but has evolved over the years to showcase so much more than just films?
Working closely with the Tribeca marketing team to develop the campaign in-house, the premise of the 'screenplay draft' presented itself as a concept that would speak to the culture of filmmaking, while leveraging a strong visual key for the narrative arc of progressive and iterative evolution—in this case, of a film festival with seven media categories.
It was on assignment that we learned the reason for differently-colored screenplay drafts is a simple but remarkably effective one: to ensure all contributors of a project are referring to the latest draft. Very small rule; very big idea.
Behind
the Scenes
Project Credits
Art Direction + Design
Luke Williams, Eduardo Palma, Juan Miguel Marin
Production Design
Avni Jain
Tribeca Team Manager
Jaime Fallon
Want to
start a project?
Contact
info@bone.nyc
