Doctors so close,
they're in
your mailbox.
Finding the right doctor for your needs, and in your location, no longer needs to be a tedious or difficult task. Zocdoc gives you access to the best doctors, wherever in the world you are.
Working with the creative team at Zocdoc, we concepted, designed, and art directed a series of postcard direct mailers with the key objective of communicating immediacy of professional access, and a kind of nearby, neighborly closeness that is right around the corner from your mailbox.
As is core to the Zocdoc brand, we kept the spirit of the campaign bright, cheerful, and with just enough visual quirk to confront all those awkward feelings associated with a visit to the doctor. Or chiropractor. Or dentist. Or podiatrist.
Small Practice,
Big-Impact Emails
Zocdoc cares about patients. But did you know how much they care about doctors and their private medical practices?
When a private office commits to a presence on Zocdoc, their goal is to raise awareness about their service and grow their customer base.
Following enrollment on the platform, each practice is coached towards success with routine correspondence to ensure profiles are showcased with dynamism, and to help meet those quarterly sales goals.
We teamed up with Zocdoc to create a colorful, sequential drip email campaign that grabs the attention of small business owners in the medical marketplace.
Over the course of a dozen carefully-crafted emails, we cover set-up topics, how to track metrics, and helpful tips for communicating with your new customers!
The local community of independent medical practices has a bright, colorful, charming, bold, graphic, saturated, and funny future ahead of it. Apparently.
Project Credits
Creative Direction
Greg Hathaway
Illustrators
Alec Doherty, Jing Wei
Copywriters
Kyle Kelly-Yahner, Stephanie Shih
Want to
start a project?
Contact
info@bone.nyc
BONE
DESIGN
INFO
CONTACT
INFO@BONE.NYC
SOCIAL
@BONE.NYC.DESIGN
